Client

Year

Even & Oats

Sector

2025

Food & Beverage

Services

Branding, Packaging, Art Direction

Even & Oats —  an oatmeal brand that makes oats even better.

Inspired by where function meets play, we built an identity that feels practical but still light. The New Spirit serif brings character, while Geist keeps things clean, so together they feel both steady and a bit unexpected. It reflects what the brand is about at its core: considered nutrition that still leaves room for fun.

We turned the boring "fill to here" line into a journey from "thicc" to "cement" - because even measuring your oats can be fun

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