Client

Year

ONE ZERO

Sector

2025

Food & Beverage

Services

Branding, Packaging, Art Direction

Onezero —  a sparkling protein beverage with a playful approach to nutrition

Mixing muscle with wit - a barbell hovers over a can that could be beer, but isn't. The simple yellow block and clean type keep things crisp, while "Raise the bar" plays on lifting, drinking, and doing both better.

The flavor system reduces each fruit into a simple, abstract shape that still reads as the flavor it represents.

Uncoated board, minimal print. The can profile drops down the sides in flavour colour, with plain type picking up the details.

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